![]() Who knows, they could become a millionaire. The Mtn Dew Major Melon commercial is truly a life-changing opportunity for one lucky fan.”įans can tune in during the big game to watch the premiere of the Major Melon commercial and will have three attempts to give counting Major Melon bottles their best shot. “Commercials play an important role during the big game and I have a feeling, fans are going to go nuts for this one. “I’ve been a DEW drinker for many years, so I was beyond excited to get the call to be a part of the Mtn Dew Major Melon Super Bowl commercial,” says John Cena, actor, WWE Superstar and television host. Fans will have to watch the commercial closely – or maybe even multiple times – for a chance to win big, because the first person to correctly count and Tweet the exact number of Major Melon bottles in the ad could win US$1m/£736k dollars. The commercial, which will air during the first half of the big game, takes fans to the extreme – as the brand introduces the wacky world of Major Melon featuring hundreds, thousands, maybe even millions of Mtn Dew Major Melon bottles. “We’re excited about our partnership with the one-and-only John Cena to show the world how Mtn Dew Major Melon takes the flavour to the extreme.” “This year, we’re bringing our newest flavour, Major Melon, to the Super Bowl and we’re pushing creative boundaries in a way that puts fans at the core of the concept,” says Nicole Portwood, Vice President, Marketing, Mtn Dew. 1, and its all about Mtn Dew Major Melon, a new watermelon flavor and the brands first new permanent flavor in over a decade. The ad features WWE Superstar and actor John Cena who will bring the larger than life flavour to fans nationwide. Mountain Dew announced its 1 million dollar giveaway on Monday, Feb. The television commercial is part of a 360-degree marketing campaign that takes everything to the extreme with a DEW twist – highlighted by the opportunity for one lucky fan to cash in on a life-changing prize of US$1/£736k dollars by counting the correct number of bottles appearing in the spot. Mtn Dew will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar – the beverage brand’s first permanent flavour offering in more than a decade – in a thirty-second in-game advertisement during Super Bowl LV on 7 February.
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